Marketing Talks at Google presents Matt Bailey

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Google Tech Talks
August 19, 2008

ABSTRACT

Analytics Into Action

Analytics according to Captain Kirk - The original Star Trek series explains many of the principles of analytics and the necessary tools for understanding visitor motivations, segments and website analysis. By looking deeper into the trekkie phenomenon, analysts can better understand how to make website data actionable and enjoyable.

Speaker: Matt Bailey

Channel: People & Blogs
Uploaded: August 29, 2008 at 4:13 am
Author: googletechtalks

Length: 00:51:19
Rating: 4.27
Views: 3501

Tags: google techtalks techtalk engedu talk talks googletechtalks education

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Video Comments:
jaaproos (September 6, 2008 at 8:17 am)
nice and simple !
mdk1972 (August 30, 2008 at 8:42 pm)
Matt Bailey does well explaining how Analytic Services can be used to give data context so you can extract knowledge about a websites success at executing its purpose, and understanding its visitors.

I found it worthwhile viewing.