Malcolm Gladwell: What we can learn from spaghetti sauce

Back


Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at


Channel: Science & Technology
Uploaded: January 16, 2007 at 10:30 am
Author: TEDtalksDirector

Length: 00:18:15
Rating: 4.87
Views: 73318

Tags: "Malcolm Gladwell" TED TEDTalks Talks choice happiness marketing intelligence Blink "The Tipping Point" epidemiology

Embed Code:


Video Comments:
19electric (December 1, 2008 at 3:53 pm)
He is not wrong - he is simply constructing an argument that shows catering for diversity is profitable. Presumably this is to challenge the current homogenization of everything. For example, tv is shit because programme commissioners are obsessed with ratings.
19electric (December 1, 2008 at 3:59 pm)
this was a reply to yoyogi3
kahnicles (November 25, 2008 at 8:54 am)
nice poem, it yours?

mind if i borrow it?
kahnicles (November 25, 2008 at 8:53 am)
thanks for the reference, i most definitely will
myevoluzione (November 24, 2008 at 9:55 pm)
is malcolm gladwell also Peter Joseph the creator of the movie Zeitgeist?
Duckfat88 (November 23, 2008 at 7:44 pm)
This is one of my favorite TED talks...
mlasala1 (November 21, 2008 at 1:20 am)
you people miss the point
eladbari (November 23, 2008 at 5:40 pm)
so, what is it? in one phrase? :]
Volantix (November 25, 2008 at 8:54 am)
people are different so treating them differently makes them happy
edgqi (November 17, 2008 at 11:54 am)
the sauce is not the issue here